print advertisement

This article take the print advertisement as an example, discuss how to see target's visual thoughts clearly in advertising performance from four aspects.

本文以平面广告为例，从四个方面论述了广告表现中如何洞察受众的视觉思维。

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some of you old timers might remember the first print advertisement for total annihilation.

你们中一些老玩家也许会想起《横扫千军》的第一版平媒广告。

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Conveyed Information with the Visual Impact of Print Advertisement

具有视觉冲击力的平面广告的信息传达

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Theoretical Research on Appeal Brand Print Advertisement Appeal Component Factor

服装品牌平面广告诉求构成因素的理论研究

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The second part is the theoretical background of the study, mainly discussing nature and characteristics of metaphor and the relationship between metaphor and print advertisement design.

第二章为本文理论支撑部分，主要论述了修辞学与现代认知学对隐喻本质、特征等方面的研究，以及与平面广告设计的相关内容。

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Strategies of Image Analogy in Print Advertisement

平面广告的类比创意分析

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The third part explored metaphor construction in print advertisement, metaphor culture and its effect on advertisement design.

第三章探讨了平面广告隐喻的构建，隐喻的文化性及对广告设计的影响，隐喻与设计创意思维之间的关系等。

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Continuum of Anchorage-Relay: Analysis of Pictorial-Verbal Relationship in Print Advertisement

平面广告图文关系分析框架：锚定-接力连续轴的概念

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Print advertisement is the most important and based advertising media form. The scope of research and analysis is Print ads in China.

平面广告是广告传播中基础且重要的媒介选择形式，因此本研究以国际品牌平面广告为研究分析范围，从平面广告特点出发结合大量实际案例进行剖析研究，具有一定的学术研究意义。

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In 2008, Samsung ran a print advertisement picturing a lissome young couple next to a forest road. They have dismounted from their mountain bikes to tend to an injured young deer.

2008年，三星（Samsung）曾发布过一份平面广告，画面上是一对身段灵活的年轻情侣，他们将山地车停在一条森林公路旁，正在照顾一只受伤的小鹿。

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Mayor of Guangzhou is invited to issue Best Advertisement Award, including Print Advertisement Award to Shimonoseki Japan, and Broadcasting Media Advertisement Award ( CD-roms) to Xi'an China.

请中国广州市市长颁发最佳广告奖，包括最佳宣传册子奖（日本下关市）和最佳媒体广告奖（中国西安市）。

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Marketing model also unceasingly develop to diversification. Apparel print advertisement becomes important and irreplaceable marketing tool in shaping clothing brand image.

营销模式也不断向多元化发展，服饰平面广告这一重要的营销手段在塑造服饰品牌形象方面有着不可替代的作用。

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Through a comprehensive genre analysis of 30 print advertisement corpus, the paper finally formulates the schematic structures found in this special text type and summarizes some functional, semantic and linguistic features.

本文运用体裁分析理论，收集调查了30篇印刷广告语料，提取了该体裁文本的图式结构，并总结了它在功能、释义、语言三个层面上的一些特征。

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As a way of design thinking and learning, metaphor plays a key role in print advertisement.

在平面广告中，隐喻作为我们进行设计思维与认知方法起着至关重要的作用。

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In particular, a print advertisement, which shows a sheet-covered body wearing a rhinestone-jewelled glove, has prompted the most criticism.

尤其是，一份印刷广告上出现一个被床单覆盖的尸体并戴着一只莱茵石镶嵌的手套，招致恶评如潮。

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Found liquidates metaphorical techniques applied to the design principles of print advertisement.

发现隐喻性夸饰技法运用于平面广告的设计原则。

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Explore the metaphorical techniques liquidates the related case of print advertisement.

探讨隐喻性夸饰技法平面广告的相关情形。

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